Enhancing Local SEO
for a Nationwide Training Provider
Overview
To broaden its impact across the U.S., AAA Food Handler strategically embraced Local SEO—an essential tool for businesses intent on connecting with local audiences. By executing a precise and effective strategy, they significantly enhanced their online visibility in multiple states, making it effortless for customers to discover their certification courses.
This case study showcases how a meticulously crafted Local SEO strategy led to improved search rankings, increased impressions, and a substantial boost in organic traffic to their website.
About the Client
AAA Food Handler has established itself as a leading authority in food safety and training for over 35 years, providing top-notch certification courses for Food Handlers, Food Managers, and Alcohol Servers. Their unwavering commitment to quality education has empowered countless professionals in the food and beverage industry to stay compliant and knowledgeable.
Industry: Education
Company Size: (200+ employees)
Location: United States
Use Case: Local SEO pages
Challenges in Local SEO
The client faced several challenges that impacted its online visibility and ability to reach potential customers through local SEO effectively:
Limited Local Reach
The website was not ranking well for localized searches, limiting its exposure to potential customers in key markets.
Lack of Location-Specific Pages
There were no dedicated pages targeting individual states, counties, or cities, leading to a lack of local relevance.
Duplicate Content Concerns
The creation of multiple location-specific pages risked duplicate content, which could result in penalties from search engines.
Low Organic Traffic
Insufficient keyword optimization and a lack of local relevance led to low organic traffic and poor engagement.
Limited Local
Reach
The website was not ranking well for localized searches, limiting its exposure to potential customers in key markets.
Lack of Location-Specific Pages
There were no dedicated pages targeting individual states, counties, or cities, leading to a lack of local relevance.
Duplicate Content Concerns
The creation of multiple location-specific pages risked duplicate content, which could result in penalties from search engines.
Low Organic
Traffic
Insufficient keyword optimization and a lack of local relevance led to low organic traffic and poor engagement.
Our Local SEO Strategy
To overcome these challenges, we developed a comprehensive Local SEO strategy focused on creating and optimizing location-specific pages. The key steps of our approach included:
-
Extracting Location Data & Prioritizing Key Counties
Our lead generation team identified the 50 states and their respective counties. We prioritized high-population counties first, ensuring maximum visibility and engagement potential. Each county was ranked based on population size to focus on high-impact areas. -
Creating Localized Pages with Targeted Keywords
We developed individual landing pages for each county, including:
SEO-Optimized Titles & Meta Descriptions
Localized Keywords
Example:
Food Manager Certification Los Angeles County
Custom Slug Structure
Example:
foodhandler.com/food-manager-certification-los-angeles-county-california
Unique Content
Customized content for each page to prevent duplicate content penalties.
IndustrySEO-Optimized Titles & Meta Descriptions
Localized Keywords
Example:
Food Manager Certification Los Angeles County
Custom Slug Structure
Example:
foodhandler.com/food-manager-certification-los-angeles-county-california
Unique Content
Customized content for each page to prevent duplicate content penalties.
-
Internal Linking & Content Optimization
To maximize the effectiveness of our Local SEO pages:
Local SEO Success: A Before & After Analysis of Traffic & Rankings
We measured the success of the Local SEO strategy by analyzing key metrics before and after the optimization efforts.
Before Optimization:
Total Clicks: 2.9K
Total Impressions: 265K
Average Click-Through Rate (CTR): 1.1%
Average Position: 23.9
After Optimization:
Total Clicks: 4.63K ( 60% increase)
Total Impressions: 378K ( 42% increase)
Average Click-Through Rate (CTR): 1.2%
Average Position: 21.5 (Improved ranking for local keywords)
Before Optimization:
Total Clicks: 2.9K
Total Impressions: 265K
Average Click-Through Rate (CTR): 1.1%
Average Position: 23.9
After Optimization:
Total Clicks: 4.63K ( 60% increase)
Total Impressions: 378K ( 42% increase)
Average Click-Through Rate (CTR): 1.2%
Average Position: 21.5 (Improved ranking for local keywords)
Key Improvements & Impact
The impact of the Local SEO strategy was significant:
These metrics underscore the positive effect of a well-executed Local SEO strategy on search performance and user engagement.
Client Testimonial
The Local SEO strategy implemented by Arissa International has significantly boosted our website’s rankings and visibility. Our courses are now reaching more potential customers, and we’ve seen a major improvement in organic traffic. The results speak for themselves!
Conclusion
This case study demonstrates the effectiveness of a well-structured Local SEO strategy in enhancing search visibility and driving organic traffic. By prioritizing high-population counties, creating optimized, location-specific pages, and focusing on unique, relevant content, we achieved remarkable improvements in search performance.
For businesses looking to improve their local search rankings, a data-driven Local SEO approach is essential.