Boosting YouTube Views with a Minimal Budget Using YouTube Ads
Although LandLeader® excelled at producing cinematic, high-quality property videos, its YouTube channel wasn’t receiving the attention it deserved.
The goal was clear:
That’s where Arissa International stepped in.
About the Client
LandLeader® is North America’s largest network of elite real estate professionals specializing in land, farm, ranch, and recreational properties. With a comprehensive marketing platform that includes national television, digital advertising, and high-quality video content, LandLeader connects buyers with premier property listings across the nation.
Industry: Real Estate
Company Size: 2-10 employees
Location: United States
Tools Used:
About the Client
LandLeader® is North America’s largest network of elite real estate professionals specializing in land, farm, ranch, and recreational properties. With a comprehensive marketing platform that includes national television, digital advertising, and high-quality video content, LandLeader connects buyers with premier property listings across the nation.
Industry: Real Estate
Company Size: 2-10 employees
Location: United States
Tools Used
About the Client
LandLeader® is North America’s largest network of elite real estate professionals specializing in land, farm, ranch, and recreational properties. With a comprehensive marketing platform that includes national television, digital advertising, and high-quality video content, LandLeader connects buyers with premier property listings across the nation.
Industry: Real Estate
Company Size: 2-10 employees
Location: United States
Tools Used
The Challenge: Boosting YouTube Views with Limited Resources
Even with strong video content, LandLeader® faced:
Low Organic
Visibility
Videos were buried in
YouTube’s competitive landscape.
Minimal
Engagement
shares were not enough to
drive algorithmic growth.
Tight Budgets
Limited room for large-
scale advertising
campaigns.
Slow Subscriber
Growth
plateaued, reducing
long-term visibility.
Low Organic
Visibility
Videos were buried in
YouTube’s competitive landscape.
Minimal
Engagement
shares were not enough to
drive algorithmic growth.
Tight Budgets
Limited room for large-
scale advertising
campaigns.
Slow Subscriber
Growth
Channel growth
plateaued, reducing
long-term visibility.
Low Organic
Visibility
Videos were buried in
YouTube’s competitive landscape.
Minimal
Engagement
shares were not enough to
drive algorithmic growth.
Tight Budgets
scale advertising
campaigns.
Slow Subscriber
Growth
plateaued, reducing
long-term visibility.
The Strategy: Smart YouTube Advertising on a Budget
Arissa designed a lean, results-driven ad strategy focused on efficiency and engagement.
Precision Targeting
Focused on niche audiences: land investors, outdoor enthusiasts, and buyers of rural/recreational properties.Strategic Ad Formats
Skippable In-Stream Ads → Maximum reach with low CPV.Discovery Ads→ High-intent placements alongside related searches and videos.Creative Optimization
Strong hooks in the first 5 seconds.Eye-catching thumbnails & titles.Metadata optimization with keywords for discoverability.Budget Control & Testing
Set strict CPV/CPM targets.Paused underperforming ads weekly.Scaled only the best-performing creatives.Precision Targeting
Focused on niche audiences: land investors, outdoor enthusiasts, and buyers of rural/recreational properties.Strategic Ad Formats
Skippable In-Stream Ads → Maximum reach with low CPV.Discovery Ads→ High-intent placements alongside related searches and videos.Creative Optimization
Strong hooks in the first 5 seconds.Eye-catching thumbnails & titles.Metadata optimization with keywords for discoverability.Budget Control & Testing
Set strict CPV/CPM targets.Paused underperforming ads weekly.Scaled only the best-performing creatives.
Precision Targeting
Focused on niche audiences: land investors, outdoor enthusiasts, and buyers of rural/recreational properties.
Strategic Ad Formats
Skippable In-Stream Ads → Maximum reach with low CPV.Discovery Ads→ High-intent placements alongside related searches and videos.
Creative Optimization
Strong hooks in the first 5 seconds.Eye-catching thumbnails & titles.Metadata optimization with keywords for discoverability.
Budget Control & Testing
Set strict CPV/CPM targets.Paused underperforming ads weekly.Scaled only the best-performing creatives.The Results: Month-by-Month Impact
To track progress, we rolled out campaigns in phases.
Results Summary Table
Overall Campaign Highlights
192.5K+ Impressions & 55.5K Views in Feb – strong scaling success.46.98% Peak View Rate in May – nearly 1 in 2 viewers stayed engaged.219.2K Impressions & 50.6k views in Jul – highest reach with sustained growth.162.6K Impressions & 43.2K Views in Jan – solid start at campaign kickoff.Consistent Engagement Gains – steady increases in likes, comments, and retention.Boosted Organic Visibility – ads improved ranking within platform algorithms.192.5K+ Impressions & 55.5K Views in Feb – strong scaling success.46.98% Peak View Rate in May – nearly 1 in 2 viewers stayed engaged.219.2K Impressions & 50.6k views in Jul – highest reach with sustained growth.162.6K Impressions & 43.2K Views in Jan – solid start at campaign kickoff.
Consistent Engagement Gains – steady increases in likes, comments, and retention.Boosted Organic Visibility – ads improved ranking within platform algorithms.
Client Testimonial
“Working with Arissa has been a game-changer for our YouTube strategy. We consistently produced high-quality video content, but it wasn’t reaching the right audience. Arissa came in with a clear plan, smart targeting, and creative insights that helped us boost our YouTube views significantly—all without stretching our budget.
Their team was proactive, responsive, and genuinely invested in our success. The results spoke volumes: lower cost-per-view, increased engagement, and a stronger online presence overall. Arissa didn’t just deliver ads—they delivered impact.“
– The LandLeader® Team
Client Testimonial
“Working with Arissa has been a game-changer for our YouTube strategy. We consistently produced high-quality video content, but it wasn’t reaching the right audience. Arissa came in with a clear plan, smart targeting, and creative insights that helped us boost our YouTube views significantly—all without stretching our budget.
Their team was proactive, responsive, and genuinely invested in our success. The results spoke volumes: lower cost-per-view, increased engagement, and a stronger online presence overall. Arissa didn’t just deliver ads—they delivered impact.“
– The LandLeader® Team
Conclusion
With view rates peaking at nearly 47% and cost-per-view dropping as low as $0.0013, Arissa helped LandLeader® prove that big wins are possible even on a small budget.
By combining smart targeting, creative optimization, and disciplined budget control, LandLeader® transformed its YouTube channel into a steady source of visibility, engagement, and subscriber growth.
Ready to take your YouTube channel to the next level? Let Arissa design a cost-effective ad strategy tailored to your business.
With view rates peaking at nearly 47% and cost-per-view dropping as low as $0.0013, Arissa helped LandLeader® prove that big wins are possible even on a small budget.
By combining smart targeting, creative optimization, and disciplined budget control, LandLeader® transformed its YouTube channel into a steady source of visibility, engagement, and subscriber growth.
Ready to take your YouTube channel to the next level? Let Arissa design a cost-effective ad strategy tailored to your business.