How Arissa Resolved Tag Manager Integration for Sen-Jam Pharmaceuticals
Sen-Jam Pharmaceuticals sought technical and marketing improvements on their digital platforms. During our initial audit, Arissa identified that Google Tag Manager (GTM) was not connected to their website—a key requirement for accurate tracking and campaign performance. The root problem?
- HubSpot forms were embedded using iFrames or custom HTML, making them invisible to standard tracking.
- No Google Tag Manager (GTM) integration was in place.
- No event listeners or custom triggers had been configured to track submissions or user interactions.
However, the GTM connection revealed deeper challenges that required a custom technical solution.
About the Sen-Jam Pharmaceuticals
Sen-Jam Pharmaceuticals is a healthcare innovation company dedicated to developing innovative solutions in pain and inflammation management. They blend scientific rigor with a mission to improve patient outcomes worldwide. With a strong focus on research, their website plays a critical role in outreach, education, and lead generation.
Industry: Pharmaceutical
Company Size: 20+ employees
Location: New York
Use Case: Hubspot-Wordpress Audit
Tools Used
Challenges Faced
Opportunities for Improvement
Despite the challenges, we identified key opportunities to enhance Sen-Jam’s analytics capabilities:
Solutions Implemented
We implemented a comprehensive tracking system using Google Tag Manager, tailored for HubSpot form tracking within a WordPress environment:
GTM Setup & Configuration
- Installed GTM across the WordPress site using a lightweight plugin.
- Cleaned up any legacy scripts and ensured the container load speed was optimized.
HubSpot Form Tracking via GTM
- Implemented custom JavaScript listeners to detect HubSpot form submissions in real-time.
- Configured GTM Custom HTML Tags and Triggers to fire on form submission events.
- These triggers are linked to Google Analytics 4 (GA4) for tracking conversion events.
QA & Testing
- Verified tracking using GTM preview mode and test submissions.
- Ensured no duplication or tracking lag across platforms.
Results Achieved
The tailored solution delivered complete tracking functionality:
Real-Time Tracking:
Tags fired correctly, delivering accurate data instantly
Advanced Analytics:
The team gained full insight into user behavior and campaign performance
Marketing Readiness:
Conversion tracking, remarketing audiences, and funnel analysis tools were now fully operational
Improved Data Quality:
Reliable metrics for decision-making, ad optimization, and content performance
Experience the Impact of Custom GTM Solutions Today
If your current tracking setup isn’t delivering the data you need, a custom approach might be the answer. Our team at Arissa is ready to uncover the root of the problem, implement targeted fixes, and deliver long-term analytics success.