Find what's silently breaking your HubSpot portal.

Unlock the full potential of HubSpot tools and learn how to use them effectively.

DUPLICATE CONTACTS
ORPHANED WORKFLOWS
UNUSED PROPERTIES
STALE DEALS
BROKEN PIPELINES
MIS-ASSIGNED OWNERS
NO-SUBMISSION FORMS
DEACTIVATED USERS
DUPLICATE CONTACTS
ORPHANED WORKFLOWS
UNUSED PROPERTIES
STALE DEALS
BROKEN PIPELINES
MIS-ASSIGNED OWNERS
NO-SUBMISSION FORMS
DEACTIVATED USERS

200+

Enterprise portals audited across real estate, manufacturing, finance & healthcare

72h

Written report turnaround from senior HubSpot architects, not interns

$2.4M+

Pipeline recovered for clients through workflow & attribution fixes

20yrs

CRM architecture experience — HubSpot Gold Partner since 2018

The audit · 13 objects

Every corner of your portal, read end-to-end.

One OAuth connection. Thirteen interlocking modules. Real metrics from your live data — not generic checklists.

01 / DASHBOARD

Portal Health Overview

Single composite score derived from all 12 subsystems with severity-weighted findings.

14 checks
Dashboard — live HubSpot audit view
Live audit viewDashboard
72/100
Portal Health
67/100
Composite score across 12 subsystems with severity weighting applied.
Data Hygiene82
Workflows58
Pipeline34
Live in your audit
02 / CONTACTS

Contacts & Identity

Duplicates, missing emails, fake records, lifecycle drift, source attribution gaps.

22 checks
Contacts — live HubSpot audit view
Live audit viewContacts
76/100
Duplicate Contacts
8,217(5.6%)
Of 147k records — fuzzy-matched on email, name, and phone signatures.
View duplicates
03 / COMPANIES

Companies & Accounts

Domain matching, industry enrichment gaps, ABM segmentation health, parent-child links.

16 checks
Companies — live HubSpot audit view
Live audit viewCompanies
73/100
Domain Coverage
87%
1,432 companies missing industry, employee count, or annual revenue fields.
Industry filled91%
Employee count73%
Revenue band54%
Enrichment report
04 / DEALS

Deals & Pipeline

Stale deals, missing close dates, pipeline velocity, stage probability drift, lost-deal audit.

19 checks
Deals — live HubSpot audit view
Live audit viewDeals
92/100
Pipeline At Risk
$1.4M
17.4% of open deals have no close date set — excluded from every forecast.
Pipeline audit
05 / TICKETS

Tickets & Service

SLA breaches, unassigned queues, response time, customer satisfaction signal gaps.

12 checks
Tickets — live HubSpot audit view
Live audit viewTickets
150/100
SLA Breach Rate
12%
47 tickets past SLA. Average response 4.2h against the 2h target.
Tier 1 response2.4h
Tier 2 response6.8h
Service health
06 / LISTS

Lists & Segmentation

Empty lists, list bloat, abandoned active lists, segmentation logic conflicts.

9 checks
Lists — live HubSpot audit view
Live audit viewLists
57/100
Empty Lists
14/142
Active lists with zero contacts in 90 days. Bloat across all list types.
Active128
Empty14
Lists report
07 / TASKS

Tasks & Activity

Overdue tasks per rep, completion rate, ghost tasks, activity-to-deal correlation.

11 checks
Tasks — live HubSpot audit view
Live audit viewTasks
100/100
Empty Lists
Overdue Tasks
312/rep
Average overdue tasks per rep. Completion rate down 18% quarter-over-quarter.
Completion rate62%
On-time tasks41%
Task audit
08 / GOVERNANCE

Governance & Access

Super-admin sprawl, dormant users, role hygiene, team-pipeline access matrix.

14 checks
Account & Governance — live HubSpot audit view
Live audit viewAccount & Governance
13/100
Super-Admin Risk
9/ 4 dormant
Four dormant >180 days. Two still hold active API keys. Audit-trail exposure.
Active super-admins5
Dormant >180d4
API keys live2
Audit-log retention90d
Access review
09 / AUTOMATION

Workflows & Automation

Orphaned workflows, infinite loops, paused-and-forgotten flows, performance hot-spots.

17 checks
Workflows & Automation — live HubSpot audit view
Live audit viewWorkflows & Automation
82/100
Orphaned Workflows
31/142
Active workflows with zero enrollments in 90 days — 21.8% of your total.
Healthy / orphaned111 / 31
Workflow audit
10 / FORMS

Forms & Capture

No-submission forms, conversion drop-off, duplicate form logic, hidden-field abuse.

10 checks
Forms — live HubSpot audit view
Live audit viewForms
20/100
Zero-Submit Forms
14/27
Live forms receiving no submissions in 90 days. Conversion analytics distorted.
Form health48%
Avg conversion3.2%
Form analytics
11 / PROPERTIES

Data Hygiene & Properties

Unused properties, fill-rate collapse, naming inconsistency, formula property failures.

15 checks
Data Hygiene & Properties — live HubSpot audit view
Live audit viewData Hygiene & Properties
70/100
Fill-Rate Collapse
78props
Custom properties with <1% fill-rate. Reporting noise plus UI clutter for reps.
Property cleanup
12 / OWNERS

Owners & Workload

Workload imbalance, deactivated-owner records, round-robin failures, territory drift.

8 checks
Owners — live HubSpot audit view
Live audit viewOwners
36/100
Workload Imbalance
3.4x
Top rep carries 3.4× the load of the median. Round-robin assignment is failing.
Top rep load412
Median rep load121
Bottom rep load28
Owner report

— HOW IT WORKS

Four steps. Zero risk. One honest read of your portal.

From OAuth to written executive summary, the whole engagement runs in days — not weeks.

STEP 01

Connect via OAuth

One click connects your HubSpot portal in read-only mode. We never write, never sync, never copy data out of HubSpot.

~ 60 SECONDS

STEP 02

Automated scan runs

140+ checks fire across 13 objects.
You watch progress live. Larger
portals get directed to a human-
paced engagement.

~ 45 SECONDS

STEP 03

Senior architect review

A real HubSpot architect — not a script — reads your findings, prioritizes the top 10, and writes the executive summary.

~ 48 Hours

STEP 04

Written report & call

You receive a downloadable PDF, a workshop call with the architect, and a prioritized 90-day remediation roadmap.

~ 72 Hours

— SAMPLE REPORT

The first 10 findings — before we even open Excel.

Below is the kind of severity-tagged finding list every audit produces. Real customers, real portals, real numbers — names changed.

CRIT

4 active workflows enrolling 0 contacts in 90 days

Two are blocked by impossible enrollment criteria. One enrolls into a deleted list. Estimated lost touches: ~3,200/month.
CRIT

17.4% of open deals have no close date set

$2.1M open pipeline excluded from every forecast report. Pipeline view shows healthy; CFO view does not.
HIGH

1,847 contacts marked SQL but never assigned an owner

Average days-since-creation: 41. Lifecycle stage is right, but no human is following up.
HIGH

9 super-admins, 4 dormant > 180 days

Audit-trail risk plus seat-cost waste. Two of the four still have API keys active.
MED

312 custom properties, 78 with < 1% fill-rate

Reporting noise. UI clutter for reps. Most date from the 2023 migration and were never decommissioned.
Executive Summary

acme-growth-hub · 24891xxxx

Total contacts

147,302

Duplicate contacts

8,217 (5.6%)

Active workflows

142

Workflows w/ 0 enrolls 90d

31 (21.8%)

Open deals · stale >60d

$1.2M

Custom properties

312

Properties · fill-rate <1%

78

Forms · zero submissions 90d

14

Estimated pipeline at risk

$1.4M

Remediation effort

3.5 weeks

Health Score

67 / 100

We'd built our HubSpot portal over five years. Arissa's audit found the three workflows silently killing our pipeline in 90 minutes. The report paid for itself by Tuesday.

Maya Iyer

VP RevOps · Harbor & Finch (HubSpot Enterprise, 140 seats)

— Common questions

The same five questions, every time.

One OAuth connection. Thirteen interlocking modules. Real metrics from your live data — not generic checklists.

Is the audit really free? What's the catch?

Yes, the automated scan and 13-section report are free. We make our money when clients ask us to fix the things we find — but there’s no obligation. About a third of audited portals never become paid engagements, and that’s fine. The audit itself stands on its own.

What data do you actually access?

We use HubSpot’s standard OAuth with read-only scopes for contacts, companies, deals, tickets, lists, properties, owners, workflows, forms, and engagements. No write access. No data leaves your portal — we compute aggregates and findings, store only metadata, and you can revoke access from your HubSpot account in one click.

My portal has 300k+ contacts. Will the scan finish?

For very large portals (typically 20k+ in any object), automated real-time scanning would push HubSpot’s API limits, so we route you to a human-paced engagement instead — same 13 sections, same depth, just run by an architect over 3-5 business days rather than in 60 seconds. You’ll see a kickoff form on launch instead of the live scan.

Who actually writes the executive summary?

A senior HubSpot architect from our team — minimum five years of HubSpot consulting experience, usually a former HubSpot in-house solutions engineer or a HUG/INBOUND speaker. The automated scan generates the raw findings; the human writes the prioritization, the executive narrative, and the 90-day roadmap.

Why Choose Arissa International for MQL Workflow and CRM Automation?
You get a 60-minute workshop call with the architect who wrote your report. They walk you through the top 10 findings, answer questions, and leave you with a prioritized remediation roadmap. From there it’s your call: take the roadmap in-house, hire us for remediation, or just keep the report on file. No pressure, no follow-up sequence.

— Start the audit

Your HubSpot has opinions. Let's hear them.

Free, automated, read-only. Senior-architect written summary in 72 hours — or we eat the engagement.

Get Your Free HubSpot Portal Audit

Or call directly +1 (302) 404-2147