The SEO Issues Holding Your Website Back
Aren’t Always Visible
Broken links. Indexing problems. Slow pages. Duplicate content. Ranking changes. Competitor movement.
Your website can look perfectly fine while technical and search issues quietly affect its organic performance. Website Auditor helps you uncover what is happening beneath the surface, understand what needs attention, and monitor what changes next.
It’s the same audit platform Arissa’s SEO team uses to keep client websites healthy.
What You Can’t See Can Still Affect Search Performance
SEO problems do not always announce themselves.
An important page can become non-indexable, a canonical can point to the wrong URL, a redirect can break, a page can become slower, a title can change without the SEO team knowing, and a competitor can start gaining visibility for an important keyword.
Website Auditor brings these signals into one place—so your team can find issues before they become harder to manage.
One Crawl. A Clearer View of Website Health
Website Auditor examines the technical and on-page foundations of your website and turns the findings into a clearer picture of what needs attention.
Full Technical SEO Crawl
Scan your website across technical, crawlability, indexation, linking, content, and performance factors.
Website Health Score & Comprehensive SEO Checks
Get a high-level view of the site’s overall SEO condition. Review a broad range of technical and on-page signals across the website.
Issue Prioritization
Separate higher-priority problems from warnings and optimization opportunities.
Crawled Pages Overview & Page-by-Page Analysis
See the URLs discovered during the crawl and review their individual status. Understand exactly which SEO issues affect each page.
Historical Audit Snapshots
Keep previous audit results to understand how website health has changed.
Audit Comparison
Compare crawls to see what was fixed, what remains, and what changed.
Diagnose What’s Holding the Website Back
Website Auditor brings the major technical SEO checks together without forcing your team to investigate each area separately.
Crawlability & Indexation
Make sure important pages can be found, crawled, and indexed correctly.
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Technical SEO & Page Experience
Identify problems affecting how the website functions and how search engines interact with it, and find performance issues that may affect both visitors and organic visibility.
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On-Page SEO
Review the signals that help search engines understand individual pages.
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From Audit to Action
Finding an SEO problem is useful.
Knowing what it means — and what needs to happen next — is better.
- Indexing Issue
- Speed Problem
- On-Page Gap
- Ranking Change
- Lost Backlinks
- Competitor Gains
- Important pages may not be appearing correctly in search
- Page performance may be affecting experience and SEO
- Search engines may be receiving weak or conflicting page signals
- Search visibility has moved
- External authority signals have changed
- Other sites are gaining visibility in your search landscape
- Review robots directives, canonicals, sitemaps, and indexability
- Review load performance and Core Web Vitals
- Improve titles, headings, metadata, content, and internal links
- Review keyword trends and competitor activity
- Investigate lost links and backlink quality
- Review competitor keywords, pages, and backlinks
Find the issue. Understand the impact. Take the next action.
Find the issues with Website Auditor. Fix them in-house, or let Arissa’s SEO team handle them.
See Where You Stand in Search
A technically healthy website is only part of the picture.
Website Auditor also helps you understand how your visibility is changing—and where additional opportunities may exist.
Keyword Rank Tracking
Monitor target keywords and see how search positions move over time.
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Keyword Research
Find opportunities beyond the keywords you already track.
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SERP Visibility
Understand more than just where a keyword ranks. See the search-result landscape around tracked terms and identify visibility across relevant SERP features.
This gives your team additional context around what users actually see on the results page—not simply a ranking position.
See How Search Is Changing Beyond Traditional Rankings
Search visibility is expanding beyond standard organic results.
AI-generated search experiences are becoming another place where brands, competitors, and content can appear.
AI Search Monitoring
Monitor supported AI-generated search results and understand where your website, brand, content, and competitors are appearing.
Use these insights alongside traditional rankings to build a broader picture of search visibility.
Understand the Authority and Competition Around Your Website
Backlink Analysis
See how your backlink profile changes over time.
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Organic Competitor Research
Understand where other websites are gaining search visibility.
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Paid & Regional Competitor Insights
See paid search and regional competitor activity.
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Instead of evaluating your SEO in isolation, you can see what is happening around you.
Know When Important Pages Change
Not every SEO problem begins with a new website release.
A title can be edited. A canonical can change. Content can disappear. An important link can be removed. A page can suddenly return a different status code.
Track important pages and identify changes that could affect search performance. Monitor changes across areas such as:
Content & Metadata Changes
Titles and meta descriptions, headings, and page content.
Link & Directive Changes
Internal and external links, robots directives, and canonical tags.
Status & Indexation Changes
HTTP status codes and indexation-related elements.
Get greater visibility into website changes instead of discovering them only during the next manual review.
Connect Search Visibility With Website Performance
Rankings tell you where the website appears.
Analytics help you understand what happens around that visibility.
Google Analytics Integration
Bring website traffic and engagement data into your SEO view.
Google Search Console Integration
Connect search-performance data and query visibility.
Combined Visibility & Trend Monitoring
Review search performance alongside website activity. Understand how SEO and traffic signals are changing over time.
Make SEO Progress Easier to See and Share
SEO data should not remain buried inside spreadsheets and disconnected tools.
Website Auditor makes ongoing performance easier to manage across teams, projects, and clients.
SEO Reporting
Create custom SEO reports, with branded reports, report templates, and custom headers and covers.
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Scheduled Delivery & Exports
Set up automated scheduled reporting and automated report delivery, with PDF exports.
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Project Visibility
Manage multiple SEO projects with client read-only access and live visibility into current performance.
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Turn a Website Audit Into the Start of a Conversation
Website auditing can also become part of your lead-generation process.
Let prospects check their own website, understand where issues may exist, and take the first step toward a more informed SEO conversation.
Embedded Website Audit Widget & Instant Technical Health Report
Allow prospects to start a website audit directly from a supported page. Give visitors immediate visibility into selected website issues.
Prospect Lead Capture & Lead Data Collection
Collect contact information from audit requests. Capture information connected to audit requests for follow-up.
Customizable Audit Experience
Adapt the experience around your lead-generation process.
Audit. Fix. Re-Audit. Improve.
SEO should not be treated as a one-time health check.
Websites change. Search engines change. Competitors change.
Website Auditor creates an ongoing cycle:
Audit
Discover technical, on-page, performance, and search issues.
Prioritize
Understand what deserves attention first.
Fix
Resolve the issues affecting website health and visibility.
Re-Audit
Run the website again and see what changed.
Monitor
Watch rankings, backlinks, page changes, traffic, and competitors.
Improve
Use the next set of insights to guide ongoing SEO work.
From Hidden SEO Problems to One Clear View
- Technical checks investigated one area at a time
- Changes to titles, canonicals or status codes found only at the next manual review
- SEO evaluated in isolation
- SEO data buried inside spreadsheets and disconnected tools
- Rankings viewed without traffic context
- SEO treated as a one-time health check
- Major technical SEO checks brought together in one crawl
- Page monitoring surfaces changes to important SEO elements
- Competitor keywords, pages, and backlinks reviewed alongside your own
- Reporting, project dashboards, and scheduled delivery in one place
- Google Analytics and Search Console data alongside rankings
- An ongoing cycle of audit, fix, re-audit, and monitor
Built for Teams Managing Search Performance
In-House SEO & Website Teams
Find the issues with Website Auditor and fix them in-house, using prioritized findings and re-audits to see what changed.
Agencies & Teams Managing Client Sites
Manage multiple SEO projects with project dashboards, branded reports, and client read-only access.
Teams Using Audits for Lead Generation
Let prospects check their own website and capture their details for follow-up.
Stop Letting SEO Problems Stay Hidden
Find what is affecting your website. Understand what deserves attention. Monitor what changes. See whether the work is making a difference.
Website Auditor gives your team a clearer way to audit, monitor, and track search performance over time.